In America, we are used to seeing rosehips used as an ingredient in our beauty products. However, they have been used for centuries by Native Americans and healers in ancient China, Rome and the country of Georgia to strengthen the immune system, promote wound healing, cure digestive problems and improve blood circulation and heart health.
That’s until Nina Tickaradze started NADI, a woman-owned brand of rosehip juices, as a social venture with the mission of creating job opportunities for refugees and Internally Displaced People (IDPs) in the country of Georgia. NADI is the first and only USDA certified organic wild rosehip juice. The rosehips are grown in forests on the Caucasus Mountains by local growers who practice sustainable farming techniques and avoid pesticides and other harsh chemicals.
“Rosehips are one of the best natural sources of Vitamin C, and they can have 25 to 40 times more Vitamin C by weight than citrus fruits such as oranges and lemons,” says Tickaradze. “Vitamin C is essential for strengthening our immune systems, which is more important now than ever.” In addition to Amazon, the juices are currently sold in about 300 organic independent grocery stores and supermarkets across the USA.