Start with a mission and find people who buy into it
When Nina Tickaradze created her healthy beverage company, Nadi, it was around the idea of helping “internally displaced people,” a term used for people who are forced to flee their home like refugees but can stay within their country borders.
“I really felt sorry for these people who can take nothing with them and start all over again,” says Tickaradze, who came to the United States at age 14 from her native country of Georgia.
Tickaradze, who lives in Marietta, Georgia, reached out to friends and family in her native country to start a company that makes certified organic juice from wild rosehips grown in the Caucasus Mountains between the Black and Caspian Seas. In 2017 she launched Nadi, which means “collective work effort” in Georgian.
“I had no idea how to make a juice,” says Tickaradze, one of 15 award winners in the Stacy’s Rise Project, which provided $10,000 grants, advertising and executive mentorship to female entrepreneurs.Read the full Article...