When we started NADI, we wanted to run the company as a social venture that would do good in the world.
That’s why we worked with leaders of local refugee groups to create a cooperative called TKIS NOBATI that would let us hire internally displaced persons (IDPs) to handpick the rosehip berries to make NADI.
These jobs provide steady income and give them hope for a better future as they rebuild their lives.
IDPs in the country of Georgia have fled their homes elsewhere in the country because of war and other regional conflicts, and many of them settled in towns near the Caucasus Mountains where wild rosebushes grow. These IDPs have a different legal status than refugees, who cross an international border in the course of fleeing.
Internal displacement is a growing problem across the world, and can happen because of natural disasters such as hurricanes or earthquakes, war and conflicts, gan violence, forced prostitution and numerous other causes.
An estimated 31.1 million new cases of internal displacement happened in 2016, according to the Internal Displacement Monitoring Centre. The rate of internal displacement has more than doubled in the past 20 years.
IPDs often struggle to provide for their basic needs, and some live in makeshift camps with no access to clean water, electricity, steady food supplies, clothing, heat or shelter, according to the International Committee of the Red Cross.
Beyond initial relief such as providing water, food and temporary shelter, one of the best and most effective ways to help IDPs resettle is to help them find jobs so they can earn income and support themselves, the Red Cross says.
Each bottle of NADI helps these families earn good wages, create new lives and put down roots in their adopted communities.